AFP Fundamentals of Fundraising 

The AFP Fundamentals of Fundraising course is an introductory, 7-day online course providing a comprehensive overview of fundraising principles at the fundamental level. The course content covers the roles and responsibilities of fundraisers, with emphasis on responsibilities you are likely to encounter at the beginning of your career.
The intensive program provides an overview of skills, techniques, and program components, and includes substantive case studies and projects for both groups and individuals. 

The modules include:  
Module I:  Overview of Fundraising
Module II:  Developing an Integrated Fundraising Program
Module III: Marketing for Ongoing Success
Module IV:  Building and Sustaining Relationships
Module V:  Securing the Gift
Module VI: Volunteers – Partners in Fundraising
Module VII:  Management & Accountability

The AFP Fundamentals of Fundraising Course is presented through lectures, case studies, and the encouragement of participant dialogue.  Participant manuals and faculty materials are ordered by the course host(s) for distribution to faculty members and participants.

The AFP Fundamental of Fundraising Course is designed for fundraising professionals with 0 to 4 years of experience.  This may also include others who have responsibility for the development function such as:

• Executive Directors
• Vice Presidents of Development
• Program Managers
• Marketing Staff
• Special Event Coordinators
• Leadership Volunteers for Local Nonprofits and Foundations

Individuals who are transitioning into the sector and those new to the development field will learn how to organize and manage fundraising programs, gain basic skills in a variety of techniques, and prepare for a career in development. Trustees and CEOs will discover useful tools to change the direction and clarify the expectation of the development office. Volunteers will find this course a valuable preparation for gift solicitation.  Course attendance averages between 20 to 30 participants and CFRE continuing education points can be earned. 

Location: Zoom 

Meeting Times:
9:00 AM - 11:30 AM

Monday, August 12
Tuesday, August 13
Friday, August 16
Monday, August 19
Tuesday, August 20
Monday, August 26
Tuesday, August 27

Faculty
• Liza Douglas, CFRE, National Executive Lead, Mission Advancement - National & International Initiatives, American Heart Association
• Tim Logan, FAHP, CFRE, ACFRE Vice President Mid-Level Donor Solutions, Synergy Direct Marketing Solutions, LLC
• Julie Upham Naranjo, CFRE Vice President, Individual Giving, Conservation International 
• Lori Woehrle, CFRE, Editorial Director, Leapfrog Group, LLC

Price:
Members $415
Non-Members: $529

Please contact Alissa Platz, [email protected], for scholarship opportunities.

Full participation in the AFP Fundamentals of Fundraising Course is applicable for 16.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.